From Brangelina to Brexit, combining two words can help simplify and amplify your message. E.g. “Were you for or against Brexit?”
Marketers do it too. But a word of caution, if you create a new word, be careful to fully vet it. Many “new” words already exist in the Urban Dictionary with unexpected definitions.
A couple of years ago, I created a digital ad campaign for a bank using new words I created to reinforce the bank’s key benefits. E.g. “Quelpful” was created by combining “quick” + “helpful”. Click here to see more examples.
But searches revealed that some words like “smokal” (small + local) already existed. “Smokal” I discovered, meant “smoke local” in certain parts of Colorado to urge customers to buy their legal pot from local vendors.
Another word I created, “quimble” (quick + nimble) has several interesting meanings in the Urban Dictionary. None of which I dare to elaborate on here. Click here to see “quimble” definitions.
But of course, the best ones are funny. To see more like BEERBOARDING and the examples below, visit: deMilked
CHIPTEASE – when you buy a bag of potato chips thinking it will be full, but turns out it’s mostly air.
DESTINESIA – when you get to the basement and forget why you were going there.
TEXTPECTATION – the anticipation felt when waiting for a response to a text.
CELLFISH – someone who continues talking on their phone so as to be rude or inconsiderate of other people.
NONVERSATION – a completely worthless conversation; small talk.
Using newly created words can be fresh and impactful in your marketing messages. Just be sure to “vetinize” (vet and scrutinize) them.
